Hi! I’m Danielle, a 31 year old stay at home mom from SLC, UT and the founder of Lock'n Long Hair Extensions.
IDEA: As a Stay-at-home mom for over 3 years, I was complaining to my husband, Josh, how I felt like I spend money all day long! Josh responded, "why don't you find something you can make money at?" Sounds like a simple phrase but that really got me thinking! A week later, I expressed to him my personal frustration with the current hair extension products being sold. Clip-ins were affordable, but didn’t work with my lifestyle and toddler. Then Salon methods took hours and cost much with maintenance upkeep since everyones hair grows!
LIGHTBULB: I found there was really a void in the market place for affordable AND Semi-Permanent hair extensions which I loved and spent a lot of time and money as they enhanced my thinning hair after pregnancy. After much research, Josh pointed out Hair Extensions were a billion dollar industry and I would need a patent not only to set me apart but protect me as well.
REALITY: During this time we had been battling Infertility for a 2nd Child. We're told that in order to have more children we need to consider Invitro-Fertilization. Like many couples out there-- creating our family is a top priority. After receiving the very expensive invoice, the fine print of pre-paid with no guarantee and no insurance handouts.
So here I am with new start up business, a body full of medicated hormones and a huge dent in our savings.
I was determined to succeed and I knew I was capable! During the Invitro cycle my only outlet became testing my prototypes while my body became a human pin cushion.
After surviving over 100 needles... we were so blessed it worked! But we got the SURPRISE of a life-time....
A 2 for 1 SPECIAL of TWINS!
2 months pregnant with the Twins- I filed my provisional patent for the “T-Bar Method” and launched Lock’n Long Hair Extensions. Because nothing provided affordable and secure hair extensions with an easy to maintain system…You know- Something for every women!
"Patent Pending" T-BAR METHOD: The T-Bar attaches the bead to the extension allowing the easiest install, re-tightening, refill, and removal on the market today. Pre-assembled loopers easily threads your hair through beads then just slide up, crimp shut and repeat!
Affordable as clip-ins and can be installed in 15 minutes it is an easy up-sell for hair stylist and salons. And the all-inclusive toolkit attracts the booming market of the at-home - do it yourselfer’s!
This has been the hardest and most rewarding 18 months of my life. Invitro blessed me with healthy Twins and with my Sales PROVED the method!! This has allowed me to give back to my family, support infertility charities and show Women that Beauty is an everyday option!
Member of NWBOC – The National Women Business Owners Corporation
Contributor to RESOLVE.ORG – The National Infertility Association